Fight back against ads online.

Advertising on the internet is paid for per click. When you click an ad, the advertiser pays (often indirectly) the site the ad was on some amount of money. For a lot of Google ads, that’s 50¢ or more. I’ve seen some ads go for as much as $2.

So, if you’re reading something respectable, and see a worthless ad, click it. Cost the advertiser a half coin or so, and make a donation to a site you like to read in the process, all at no cost to you.